Square Enix seems to have learned its lesson when it comes to flashy new technology — just with plenty of input lag. Earlier this year, Square Enix president Takashi Kiryu spoke glowingly about generative AI, with strong echoes of the company's equally timeless love affair with NFTs.
In a January newsletter, he said: “I believe that creative AI has the potential to not only reshape what we create, but to fundamentally change the process by which we create. create,” and that the company will be “aggressive in applying AI and other advanced technologies to both our content development and publishing functions.”
As reported by Machsuzo on Twitter (and later seen, then translated by Automaton), in a call to investors on June 21, Cario is confident, perhaps, of implementing a controversial new technology. It's not best to be overly aggressive about Thoughts:
“AI itself has tremendous potential. However, it also carries many risks.” Threats are said to not only be delivered in the court of public opinion—creative AI technology has a habit of falsifying information. For example, it can completely create a recipe, invent a case study in a trial, or create a coding solution that doesn't exist in programming. “We have introduced a flow whereby AI-related tools are used internally only after they have been properly tested,” added Crews.
Looking at the wider industry, most real developers aren't too excited about its involvement, other than limiting it to boring grunt work. Basically, the scope of the tech is there, but limited, and often It is decided by the people who actually make it. Things instead of far removed executives who think they can totally sink a billion and increase sentiment by 500%.
Kerio seems to have actually digested these criticisms correctly, though, saying that the company will only apply generative AI to “areas unrelated to creativity” — as he puts it, Better than never. He notes that, in particular, the use of creative AI in creative fields is “very delicate”, and that they will be keeping an ear to the ground.
Overall, a refreshing response from the crew — personally, I'd rather avoid Square Enix's confusing PR blunder with Foamstars (and whatever symbiosis that is), but the president of a giant like Square Enix Glad to see. Outside of the deep learning hype circle, even if it's just for a second.