A bipartisan group of senators introduced a new bill to make it easier to verify and track content created by artificial intelligence and protect journalists and artists from having their work destroyed by AI models without their permission. can go.
The Original Protection and Integrity of Content from Edited and Deepfake Media Act (COPIED Act) would direct the National Institute of Standards and Technology (NIST) to develop standards and guidelines that would establish the authenticity of content and protect against artificial content. Assist in traceability, such as through watermarking. It also directs the agency to take safeguards to prevent tampering and require AI tools for creative or journalistic content to allow users to attach information about their origin and prohibit the removal of that information. do Under the bill, such content cannot even be used to train AI models.
Content owners, including broadcasters, artists and newspapers, can sue companies they believe have used their content without permission or tampered with authentication markers. State attorneys general and the Federal Trade Commission could also enforce the bill, which supporters say would bar anyone from “removing, disabling, or tampering with the original content of the content” except for certain security research purposes. ” forbids
It's the latest in a wave of AI-related bills as the Senate begins to understand and regulate the technology. Senate Majority Leader Chuck Schumer (D-NY) tried to lay out an AI roadmap for the chamber, but clarified that new rules would be made in individual committees. The COPIED Act has the benefit of a powerful committee leader as a sponsor, Senate Commerce Committee Chair Maria Cantwell (D-WA). Senate AI Working Group member Martin Heinrich (D-NM) and Commerce Committee member Marsha Blackburn (R-TN) are also spearheading the bill.
Several publishing and artists' groups issued statements praising the bill's introduction, including SAG-AFTRA, the Recording Industry Association of America, the News/Media Alliance, and the Artist Rights Alliance, among others.
SAG-AFTRA National Executive Director and Chief Negotiator Duncan Crabtree-Ireland said, “AI's ability to create stunningly accurate digital representations of actors poses a real and present threat to the economic and reputational well-being and self-determination of our members. Is.” “We need a fully transparent and accountable supply chain for creative artificial intelligence and the content it creates to protect everyone's fundamental right to control the use of their face, voice and personality,” it said in a statement.