ORLANDO, FL — Artificial intelligence is being used by senior living operators and the companies that serve them, and operators that haven't implemented it are at risk of being less effective than their competitors. That's a message Wise Oaks co-founder and CEO Fritz Brumder shared last week at the Florida Senior Living Association's annual conference.
“You need to start somewhere,” he told Engage 2024 attendees. “If you haven't adopted AI in your organization—and I'm talking beyond people who are moving to something like ChatGPT or Google Gemini; I'm talking about a thoughtful and strategic business move. Which is using AI – this is where we all need to get to as soon as possible.
Providers' initial efforts may or may not succeed, he said. Regardless, Brumder said, “You're going to learn something from the process, and you're going to better understand what AI is.”
The benefits for employers and employees are “undeniable,” he said, citing 2023 research included in a recent Harvard Business Review article. It found that workers using AI completed 12 percent more work, completed tasks 25 percent faster and produced results that were 40 percent higher in quality.
“It doesn't just make the company more productive and everyone more valuable. It actually reduces stress for individuals,” Brumder said. He added that in a Microsoft study, 90 respondents surveyed More than 100 percent of employees said AI reduced stress, made their work more creative and helped them have fun at work.
Using AI in Senior Living
WiseOx creates trained and personalized AI assistants called mascots. Bermder shared examples of such AI use at senior living clients, including a provider that loaded its human resources policies and procedures into its AI mascot, allowing employees Enables them to consult him when they have questions. He said that the mascot answers an average of 10 questions per day.
“That's 10 times a day where an individual gets an answer right away, and managers and HR people don't have to spend 10 to 15 minutes per question … that they might get many times,” Brumder said.
Another company that manages the facility for suppliers, he said, assesses the building equipment, determines if it needs to be tuned up or repaired, and provides a service to the supplier. Prepares report.
“It will take about four hours to review the report and write an executive summary and recommendations,” Brumder said. “We applied AI to the process, and now we've reduced the time from raw report to executive summary to final report from four hours to one hour.”
Another area where trained AI could be helpful for senior living is improving resident quality of life and assisting staff members, he said.
“Let's say all of your resident families were able to load in some stories and be able to tell you, 'Hey, these residents — they were Bears fans, not Packers fans.' Or, 'He was a tennis player, not a golfer,'” Brumder said. “You can put all that information into an AI and then enable your staff to go into their room and talk about things and stories that are relevant to that person. How much more emotional impact does that have? will?”
rules and regulations
Another example of how the senior living industry can use AI is a new benefit the Florida Senior Living Association is offering members through a relationship with WiseOx. The association has loaded all the state regulations into a mascot it's calling Bob — “best of the best” for short. By accessing a private section on the FSLA website, members can ask the chapter questions about generator requirements, management training needs and more.
Bermder said the accuracy rate of Bob's answers is “quite high,” at 90 to 95 percent.
“You've sometimes heard about illusions, or AI making things,” he told attendees. “In this type of AI, this risk is very low, because it is trained to either answer a question based on factual information or not answer a question at all.”
That doesn't mean members can't test the limits of the chapter's knowledge, Brumder said. “But if you push him in directions like a shish kebab recipe, he'll probably say something like, 'That sounds delicious, but I'm trained on the rules and regulations of the state of Florida. So if you have his If you have questions, let me know,” he said.
For the answers Bob is trained to provide, users will still want to fact-check answers, Brumder said, but AI can provide a head start on research.
“A lot of times, we have questions that we just need to get rid of,” he said. “You think you know the answer in the back of your head, but you can't really come up with the answer right away. So some of it is just confidence building for you and your answer.
4 points to consider
For seniors thinking about implementing AI, Brumder shared four points to consider:
- Safety Publicly available devices have some security risks, he said. “If your employees or you are going to ChatGPT and putting any proprietary information from your company or worse, personally identifiable information from a resident or potential resident, that's a security risk,” he said. Is.” “So within our organizations, we need to have a tool that has a little better monitoring and control of how people are using AI in your organization so that we can track it.”
- Brand alignment. “You want to create AI that you're connecting to the brand,” Brumder said. “We all have a mission and a vision and a way of communicating in our organizations, and you can teach AI to do that so you don't have to re-point it and tell it, 'Hey, this Try a different voice.
- Simplicity. “You can just pick one use case and one tool to be able to start with AI, and then you can always expand from there,” he said. “Don't try to boil the ocean.”
- Support. “Associate yourself with an organization, or an outsider, who knows about AI and has gone deep into the space and knows what all the opportunities are, because there's so much out there,” Brumder said. “