Super Benji It's an AI-powered sales tool that the company says will do all your prospecting and research for you for sales outreach.
It does this by using AI to understand your buyers and then craft highly personalized messages, so you can connect at scale.
We spoke to Jeremy Bassett, founder and CEO of Super Benji, to learn more.
In one sentence or statement, describe Super Benji.
Super Benji does all the prospecting and research for sales outreach and writes highly personalized messages so you can reach the masses.
How does SuperBenji use artificial intelligence in its products?
Super Benji revolutionizes personalized B2B outreach. We leverage advanced data and generative AI technologies to create highly personalized cold emails and LinkedIn messages.
We use open data and subscription-based databases, collecting information through APIs. Our system scours the internet for relevant data, ensuring GDPR compliance to maintain security and privacy.
Our generative AI processes and cleans the collected data, before tailoring messages tailored to your target audience. By understanding which AI models work best for different types of data, we're optimizing for accuracy and effectiveness.
We use AI for sentiment analysis, to understand and categorize responses to messages. We also use AI to generate insights, such as predicting ICP, which are synthesized into a briefing pack to provide opportunities to connect!
What are the primary marketing use cases for your AI-powered solution?
Personalized newsletters, automated follow-ups, event promotion/follow-up, lead generation and lead nurturing, product launches, recruitment drives, etc.
What makes your AI-powered solution better than traditional methods and products?
1. We can generate a lead list from your ICP.
2. We can do prospecting and research, and prepare a briefing pack with the reasons for the approach.
3. We can automate outreach.
Are there any minimum requirements for marketers to get value from your AI-powered technology? (eg data, list size, etc.)
You need a minimum list size of 50.
Who are your ideal customers by company size and industry?
Agencies, Sales Leaders, etc., with 10-50 employees, across all industries, minimum deal size $10,000.
What do you see as the limitations of AI as it exists today?
AI is still plagued by a lack of contextual understanding, bias, delusions, and a certain coldness that overlays much of the text currently produced by AI.
What do you see as the future potential of AI in marketing?
Absolutely huge! With the right context, understanding of tone and brand, and perhaps a complete ontological shift towards a truly creative AI, AI will be able to perform almost all marketing operations.
