Adobe updated its terms of use and promised not to train AI on customer content

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As AI continues to be the most dominant, exciting and scary story of the year, every tech company in the world is trying to find new and innovative ways to incorporate AI into their products and services. However, as we see now that we're in the 2.0 part of the AI ​​conversation, both companies and creators are trying to become more aware of what (and whose) content to train these AI models on. have been.

As we saw with a statement last week Vimeo's CEO has promised not to allow AI models to be trained on your Vimeo videos. (at least without your permission), Adobe has just announced that it plans to respond to similar backlash on its terms of use that was pointed out online to the company's customer content. But possibly being written to allow the ability to train AI.

Adobe shared a blog post about its plans and promised to talk with users next week before rolling out its fully updated changes by June 18, 2024. Here are highlights from Adobe's statement.

Updated Adobe Terms of Use

Announced today as a “re-acceptance” rollout of their terms of use, Adobe shares that they are aware of the concerns and have considered the language in their past terms. Their latest statements show that Adobe is taking a stance they never had, and hopefully never will, training creative AI on customer content.

“At Adobe, there's no ambiguity in our stance, our commitment to our customers, and to responsibly innovating in this space. We've never trained creative AI on customer content, a customer's work. did not take ownership of, or allow access to, Customer Content outside of legal requirements, nor were we considering any of these practices as part of the current Terms of Use update That said, we agree that crafting our Terms of Use to reflect our commitments to our community is the right thing to do.

Adobe goes further to explain and outline the various areas of its Terms of Use that promise that users will always own your content, provided that Adobe scans content stored locally on your own computers. does not—and that any scanning of content uploaded to their servers is monitored for security only.

Adobe's explanation of their terms of use

Here are the full points of Adobe's statement:

  • You own your content. Your content belongs to you and will never be used to train a creative AI tool. We will make clear in the License Grants section that any license granted to Adobe to operate our Services will not terminate your proprietary rights.
  • We do not train creative AI on customer content. We're including this statement in our Terms of Use to reassure people that Adobe has a legal responsibility. Adobe Firefly is only trained on datasets of licensed material with permission, such as Adobe Stock, and public domain material where copyright has expired.
  • You have the choice not to participate in our product improvement program. We may use usage data and content characteristics to improve your product experience and develop features such as masking and background removal, among others, through techniques including machine learning. You always have the option to opt out of our desktop product improvement programs.
  • The licenses we require to operate and improve our products on your behalf must be compatible with the activities required. The licenses you need to run our products use standard statutory copyright rights but will now include plain English examples of what they mean and why they're needed. We will also separate and further limit the licenses required to improve our products and emphasize the opt-out option. We reiterate that in no event do these licenses transfer ownership of your Content to Adobe.
  • Adobe does not scan content stored locally on your computer in any way. For content you upload to our servers – like all content hosting platforms – Adobe automatically scans the content you upload to our services to ensure that we are not hosting any sexually explicit material (CSAM) with If our automated system flags an issue, we will conduct a human review to investigate. The only other cases where a human will review your content at your request (as per a support request) is if it is posted on a public site, or otherwise to comply with the law.

Adobe also shared that it regrets not updating its terms of use sooner and is working with users to address concerns about how their data is used and AI. How models are trained

Adobe's updated terms of use are set to be released next week and we'll be sure to update you on how Adobe further addresses this situation — and what the future of content rights and AI may hold.

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