Apple's AI Lead explains why Apple Intelligence is exclusive to the iPhone 15 Pro.

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Last week, at WWDC 2024, Apple revealed its new AI system, Apple Intelligence. It will be available on its iOS, iPadOS, and macOS hardware, specifically the iPhone 15 Pro and M-series iPads and Macs. Locking off new AI features to new products, Apple's AI chief recently revealed why the new AI system is limited to its flagship smartphone and Apple's silicon iPads and Macs.

Appearing on The Talk Show Live (spotted by The Verge), John Giannandrea, Apple's SVP of Machine Learning and AI Strategy, explained that running large language models (LLMs) requires a lot of computing power. required, so the device running LLMs should be fast and fast. Powerful enough to handle it.

“Estimating large language models is incredibly computationally expensive,” explained Giannandrea. “So it's a combination of the bandwidth in the device, it's the size of the ANE, it's the oomph in the device that they can run these models fast enough to be useful. In theory, you could run these models on a very old device. But it would be so slow that it wouldn't be useful.”

Hearing (or reading) this, you might think that this was an excuse for Apple to sell new devices, specifically pushing to sell more iPhone 15 Pro. But Apple marketing chief Greg Jozwiak pushed back on the idea, saying, “No, absolutely not. Otherwise, we're smart enough to do the latest iPads and Macs as well.”

Apple Intelligence will introduce a number of AI-powered features to applicable devices. Some of the features coming thanks to Apple Intelligence include writing tools, which will offer the ability for AI to rewrite and proofread documents (Genmoji) to create new emotions based on Genmoji (Generative AI). GenAI) will be used. User-supplied text descriptions, and reviews of Siri.

Since its release last year, the iPhone 15 Pro has put more emphasis on making it a “flagship” smartphone. With the A17 Pro system-on-a-chip (SoC), Apple makes the iPhone 15 Pro the first iPhone to introduce Apple Intelligence, the first iPhone to support hardware-based retracing, and the first to get console-quality ports. iPhones are built that run natively. The device

In our 9/10 review of the iPhone 15 Pro, IGN wrote: “The iPhone 15 Pro and Pro Max are doing more than they look. With even more pro-level camera features, serious gaming power, And freedom from long-running proprietary Lightning cables makes it a significant upgrade over last year's phone.”

Taylor is a reporter at IGN. You can follow him on Twitter. @TayNixster.

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