Ismail Tzissaud, founder of design studio TRAME, says generative AI art is “the contemporary movement of our time.” But while artificial intelligence is a cutting-edge technology, TRAME aims to marry it with the human touch of traditional craftsmanship, Tazisaoud said. DecryptThe view of
The studio’s work was recently exhibited in Paris, where an apartment in the exclusive Place des Vosges was given over to its concept of “generative interiors”, showcasing work that incorporates digital Traditional crafts were combined with designs.
“We wanted to put the art in the context of the interior, so people could immediately see these pieces inside their homes,” said Tazisaud.
The studio’s “vision for the future of interior design” featured work from its Craft Nouveau collections, including designers Martin Grasser, Jeff Davis, Alexis Andre, and ArandaLasch in its gallery space. The four create designs using creative art tools trained to produce output according to their traditional craft methods, including cane weaving, stained glass and physical looms.
“Generative Interiors” by TRAME. Photo: TRAME
“In what I call generative craft, we start with the physical,” Tazisaud said. “We inform the code with the physical constraints of the craft.” This means that from the beginning, artists are “expressing themselves physically and digitally,” he added. “They develop a code to become a tapestry, to become a sculpture, to become a mirror.”
By imposing the physical limitations of traditional craft on creative AI tools, Tazisaud explained, “You see each pushing the limits of the other.” A designer’s inputs generate millions of unique outputs, which they refine before hand-shaping the design into the finished product.
Aranda Lasch x Mason L. Drucker. Photo: TRAME
“That’s how you see craft moving artists, pushing creative art into their practice and starting that conversation,” Tazisaud said. “Once we generate the output, we know it’s going to work because the algorithm is informed of the physical constraints of the craft, and then we build the physical piece.”
To realize their designs, artists traveled to craft centers. Alexis Andre worked with cane weavers who have been plying their trade in the French village of Aubin for six centuries, while Jeff Davies collaborated with stained glass workshop Atelier Loire, which produced windows in Notre Dame and Chartres cathedrals. Restored.
“Generative Interiors” by TRAME. Photo: TRAME
“Technology and craftsmanship is not a new conversation,” Tazisaud said. “We’re just getting on with it.”
In the future, creative design will make it “effortless” to create collections made from unique pieces, he explained. “We’re getting a lot of interest from traditional design. maisons d’éditionTazi Saud said DecryptExplaining that generative AI will enable design houses to produce 1,000 unique chairs for the same price as it now produces 1,000 identical chairs.
While TRAME’s offering is aimed at niche luxury consumers, Tazisaoud believes the creative art will enable the pre-defined designs to reach the mass market. “As creative art takes off, you’ll see more and more initiatives,” he said. “It wouldn’t surprise me if tomorrow IKEA offered a series of a million unique posters from the same collection for Rs 20.”
Edited by Andrew Hayward