Embracer Group – which cut its workforce by 4,532 in the last financial year – wants to use AI to “empower” its staff, saying that artificial intelligence can “enhance the game by increasing resource efficiency”. has the potential to massively enhance growth”.
In its latest annual report, as seen by PC Gamer, Embracer's head of privacy and AI governance, Tomas Hedman, emphasized that if the company did not Use AI, as it will put the firm at a “competitive disadvantage”. [with] Other Industry Players”.
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“Certainly, a big risk for a company is not to use AI, because that would mean a competitive disadvantage against other players in the industry,” Hedman said. “Most companies will approach AI integration in different ways. For us, it's how we do it that's the most important factor.
“We don't want to replace people with AI, we want to empower them,” Hedman added. “This is at the heart of our human-centric approach to leveraging the potential with AI.
“It's not just that AI enables our developers to do more, and be more efficient at certain tasks, it will also open up coding to a wider group of developers. For example, Can't use keyboard as easily as others.”
Hedman also says AI can help “in the creative process” by “identifying inconsistencies in scripting and storytelling,” as well as scriptwriting, image creation, idea generation, quality control, “and more.”
“Like [gaming] Models will become more human-like, interactions between players and AI-supported functions will be much more dynamic. If you make a bargain in the game scenario, the AI can remember it next time. It makes the whole gaming experience that much more interesting and lively,” Hedman added.
Earlier this week, Pieces Interactive — the developer behind the recent Alone in the Dark reboot — was shut down by Embracer.
The developer's website now reads “Thanks for playing with us” and the dates 2007-2024.
It's the latest casualty for studio Embracer, which in March sold its Saber assets and Gearbox to Tech2 for $460 million the same month. The company also embarked on a series of brutal cuts as part of a restructuring program that saw Embracer's headcount cut by 4,532 employees last fiscal year and close 44 studios, 80 development projects were cancelled.