Ex-HubSpot exec builds an AI-powered CRM that learns for you, with $4M seed led by Sequoia

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Christopher O'Donnell's hobbies. He loves music and playing the guitar, but most of all he loves creating software. That's why three years after leaving HubSpot, he created Day.ai, a CRM for AI.

Unlike modern CRMs, which are essentially large spreadsheets that require someone to populate and keep updated, Day captures all of a person's conversations with a company, emails and public records like LinkedIn. Learns something.

O'Donnell knows CRMs. He was responsible for creating one of the most popular out there, HubSpot's.

During his 10 years at HubSpot, O'Donnell spent more than 10 years at HubSpot, initially turbocharging the company's marketing automation solution, and later building HubSpot's customer relationship management tool as the founder and former CEO Brian Halligan tapped. That CRM later became the product HubSpot is best known for, eventually helping O'Donnell earn the title of chief product officer.

While O'Donnell enjoyed being an executive at HubSpot, which now has a market capitalization of nearly $30 billion, he missed building new software. So in 2021, he left HubSpot to work on Ariana Huffington's development, while also being involved with ProfitWell, a Bootstrap business he co-founded that Peddle in 2022 for $200 million. Sold. O'Donnell didn't see himself at Thrive for long. -Trim, so it came to a point when he asked himself, “Should I retire?” They said. “I wasn't really sure what to do.”

And then OpenAI launched ChatGPT. New technology inspired him to start something new and do something he really loves: creating software.

He returns with Michael Pici, previously VP of Sales and Product at HubSpot. “Mike is fantastic,” O'Donnell said, “There aren't many people who can hang around with engineers and designers all day and then go around and run a full sales organization.”

The pair realized that advances in creative AI presented a perfect opportunity to build a product they had both always “dreamed” of.

In mid-2023, they started working on Day.ai, a CRM powered by generative AI.

“Dan creates all that information behind the scenes, and all you have to do is ask a question, and it comes back with answers,” O'Donnell said. This means that the CRM of the day automatically learns everything it needs to about the people behind the scenes.

Hence, there is no need for further updating and manual data entry to keep the information fresh.

On Thursday, the company is announcing a $4 million seed round led by Sequoia.

For now, Day's CRM is available only through an invite-only beta version, but O'Donnell and Pici have a long-term goal of making current versions of CRMs irrelevant.

But don't expect Day to raise more capital anytime soon. The Sequoia-led round is, for now, all the funding the company needs.

“It's four of us on the team. I pay myself minimum wage,” O'Donnell said, “We're as happy as clams. It's about the fun of starting over.”

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