Boston and Toronto, May 20, 2024–(BUSINESS WIRE)–Exchange Solutions, a leading provider of personalized loyalty solutions, proudly announces the launch of generative AI features integrated into its loyalty platform. This innovative development, now available for use within the SaaS console, marks a significant milestone in increasing marketer efficiency and effectiveness in loyalty program management.
Newly introduced generative AI features designed to empower marketers offer unprecedented convenience and agility. With a focus on improving operational workflow, these features include:
- Audience Advisor: This feature is a game changer for audience targeting strategies. This removes the need for marketers to enter detailed audience targeting details or rely on analyst-assisted lists to create audiences. It is used to enable the marketer to easily define any type of audience they wish to target while ensuring that the marketer has an audience before enabling it to treat loyalty. AI reasoning can be decoded. The result is the ability to build a seamless and enriched audience that increases the effectiveness and speed of a loyalty campaign to market.
- Smart help: This feature increases marketer efficiency by providing quick assistance in navigating and answering questions about the SaaS Loyalty Console’s robust functionality. Leveraging generative AI, the help functionality answers “how-to” questions efficiently, enabling users to quickly access instructions and information, without the need to flip through endless manuals and documents. without Essentially acting as a supercharged console help assistant, this functionality enhances marketer’s skills and productivity.
Shane O’Neill, Chief Technology Officer, Exchange Solutions, commented on the importance of this important initiative, “At Exchange Solutions, we are committed to pushing the boundaries of innovation to deliver unparalleled value to our clients. Generative A Incorporating AI. The features in our platform represent a game changer in increasing marketer efficiency and campaign effectiveness. Program management gives the power to unlock new levels of agility and efficiency in supercharging productivity and insight.
Exchange Solutions is dedicated to pushing the frontier of personalized loyalty solutions, with a strong commitment to delivering exceptional value and innovation to its clients.
Future Releases: Exchange Solutions is excited to announce that the next phase of Generative AI features, focusing on new ways to access loyalty data and member insights, is currently in development. Stay tuned for upcoming releases, which will further enhance the platform’s capabilities in maximizing actionable insights and ROI for our clients.
About Exchange Solutions
Exchange Solutions is a cloud-based loyalty platform management company that provides personalized loyalty solutions to B2C and B2B businesses, enabling them to create deeper and more profitable engagement with their customers. With over 25 years of experience in the industry, Exchange Solutions transforms loyalty programs and promotions from costly applications into productive and profitable capabilities for clients across a variety of industries in the US and Canada. Current clients include retailers such as Esso™ and Mobil™, Sobeys Inc., McKesson, Indochino, Suncor and White Cap.