Google Vids is the latest AI-powered app in the workspace.

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For decades, work has revolved around documents, spreadsheets, and slide decks. Word, Excel, PowerPoint; pages, numbers, keynotes; Documents, sheets, slides. Now Google is proposing one more addition to that trom viet: an app called Vids that aims to help companies and consumers create shareable videos more easily than ever before.

Google Vids isn’t an app for making pretty movies… or even pretty movies. It means more for things people do at work: make a pitch, update a team, explain a complex concept. Christina Behr, Google’s VP of product management for workspace collaboration apps, says the main goal is to make everything as easy as possible. “The ethos we have is, if you can make a slide, you can make a video in Vids,” she says. “No video production required.”

Based on what I’ve seen of Vids so far, it looks like you’ll get roughly the same thing if you turn Google Slides into a video app. You collect assets from Drive and elsewhere and assemble them in order — but unlike the slides column in the Slides sidebar, you’re putting together a left-to-right timeline for the video. After that, you can add a voiceover or the movie itself and edit it all into one complete video. I suspect that many of these videos will look like pre-recorded PowerPoint presentations or meet-calls or the now ubiquitous training videos where a person talks to you from a small circle in the bottom corner while graphics Go to the screen. There will be a lot of clip art heavy product promos, I’m sure. But in theory, you can create almost anything in Vids.

Creating a Vid is like creating a deck in Slides—only the finished product is a video.
Image: Google

You can either do it all yourself or ask Google’s Gemini AI to do the first draft of the video for you. Gemini can create storyboards. It can write scripts. It can read your script aloud with text-to-speech. It can create images for you to use in a video. The app has a library of stock video and audio that users can add to their Vids.

Once you’ve created something in Vids, you can share it with others. But like Google’s other productivity tools, when you share a Vid (that’s what Google wants you to call them), you’re not just sharing a file with a play button. People you share with can comment, leave notes, and even edit the video themselves. “You can export it to MP4 if you want,” Bahr says, “but what we hope is that it looks like our other collaboration apps.” In his mind — and Google’s — a video is no different than a spreadsheet.

There are tons of tools to make things like this easy, from video messaging tools like Loom to editing suites like Descript. Companies like ClickUp are also starting to build video features into their productivity suites. Even Vimeo has quickly become a business-focused tool for creating marketing videos. Google is actually late to this market, but it’s betting the same as everyone else: that in an age of remote work and a video-dominated culture, employees spend less of their 9-5 writing emails. Will make more videos.

These aren’t Hollywood productions—they’re meant to be simple, quick videos to share at work.
Image: Google

Google’s big advantage here is that it’s Google and can integrate Vids with many of its other tools. Bahr says that more is coming with mobile support over time. One thing is missing, though? Any sign of YouTube. You know that other video service is owned by Google. Bahr laughs when I mention this and says that there is some tech sharing between the products but that the two products have “quite fundamentally different audiences and use cases”. It is a work product, for workers, to use at work. “We’re trying to make sure we’re really supporting that use case, you know?”

Google plans to launch Vids in public beta this summer. Some workspace users are already testing it, and Bahr says she’s already seeing some trends emerging. Most of the videos are short, she says – less than three minutes. Most are things like pitches, training videos, updates, and videos celebrating achievements or people. Bahr says he’s replaced his weekly recap emails with vids, “and I get a lot of feedback that people like it because they see my face when I’m talking about things. You can see the feedback.

Vids could have been a feature in Slides or Docs. By breaking it down on its own, Google seems to want to signal that it’s just another way to present the deck. This is a completely new way of sharing information. I’m not sure you can count on any Google product to last forever, but the Docs, Sheets, and Slides gang is as sticky as anything in tech. Google thinks Vids is just as big.

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