Michael Kors introduces MasterCard's AI-powered 'Muse' to customers

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Fashion retailer Michael Kors adopted MasterCardAn artificial intelligence-powered shopping assistant.

The retailer is the first manufacturer. Shopping music Available to its customers through an integration with its US website, the companies said in a News release Monday (June 10).

“With summer adventures and wedding season on the horizon, Michael Kors' Shopping Muse integration comes at just the right time,” the release said. “Shopping Muse recreates the in-store experience by translating customers' spoken language into tailored product recommendations, meaning fashionable consumers can instantly find the perfect look that matches their inquiries. matches their expressed behaviors and preferences.”

Such a personalized approach can increase both shopper satisfaction and revenue, with MasterCard's preliminary tests showing that ShoppingMuse generated about 15% to 20% higher conversion rates than traditional search queries, according to the release. has created

MasterCard Dynamic production Introduced AI-powered Shopping music in November. Its recommendations are based on a user's “profile, intent and relationship”. It uses its personalization capabilities to make recommendations based on retailer keywords, visual cues and “the customer's own affinity,” MasterCard said. time of execute

PYMNTS Intelligence Report”AI-enabled payments increase customer options.” revealed that 44% of consumers are at least somewhat interested in incorporating AI technologies into their shopping experiences. However, this segment accounts for more than half of younger generations, with 69% of Generation Z consumers and 54% of millennials and millennials reporting interest.

In addition, the PYMNTS Intelligence Study “Consumer Inflation Report: Consumer Interest in Artificial IntelligenceIt found that more than three-quarters of consumers have received AI-powered product recommendations online.

3rd PYMNTS Intelligence Study,”2024 Global Digital Shopping Index: US EditionCreated in collaboration with Visa Acceptance Solutionsfound that 44% of consumers would be happy to shop in stores without digital assistance.

Another attempt at AI Place of clothing involved in The right fit Introduced last week Fit Hubwhich uses AI to streamline the often cumbersome process of sizing when shopping online.

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