Microsoft Advertising Cancels Recall Feature for Copilot + PCs – 'Indefinite Delay' AI Feature Sparks Backlash

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Windows is running new ads for its new Copilot+ PCs' Recall feature, touting the now-defunct feature as “your new photographic memory.” Just one problem: Microsoft canceled the recall for weeks, removing access to the tool from Windows Insiders after a deluge of negative press and user feedback. Recall has been dogged by privacy threats and fears since it was announced, with some governments even protesting against it.

(Image credit: Windows)

Recall's brand new ad campaign reaches Meta and X (formerly Facebook/Instagram and Twitter) platforms. The X ad, seen above, was first posted on June 25th, after Recall access was completely removed from Insider builds of Windows, and appears to have gone live on July 1st when the first comments were visible. . Windows has also launched nine new campaigns based on Recall for Meta, each launching on July 3 and rolling out to Facebook, Instagram and Messenger. A mix of stills and videos that showcase just the functionality of the Recall are being promoted recently.

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