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Recent Brigham Young University Sandbox alumni Jason Lowe and Tanner King have advanced the power of customer insights for B2B marketing teams.
With a substantial background in the startup ecosystem and current studies in business, Lowe recently saw a large and relevant gap in sales-marketing collaboration and a lack of customer data to drive marketing decisions for small businesses. . He found a surprisingly simple way to fill this gap: automated customer insight collection and use for marketers using artificial intelligence.
Mars was officially born in November 2023. Since then, Lu and King can say that their software is running smoothly and selling fast. Small businesses have reported that the company has made a significant impact on their marketing success, so much so that Lowe and his team decided to dive in and make it a full-time business.
It was surprising to hear that marketing departments could potentially be underinformed, but the team reported that Mars had already acquired many loyal customers that sales and customer success teams had failed to find. And were tired of wasting hours collecting biased insights manually.
Most call intelligence platforms analyze recorded sales and customer success conversations, extract insights tailored to sales teams, and report summaries to a company's sales department. Mars, on the other hand, extracts marketing-specific insights and uses AI to make them work for marketing teams, saving time and outperforming existing competitors.
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Companies use Mars with specific sales platforms they already use. That way, they don't lose out on sales intelligence but gain valuable insight to increase their marketing success. Insights Mars extracts include customer pain points, concerns, motivations and more.
According to Lowe, marketing teams typically have to work their magic with information from sales and customer success teams, but those insights are often biased and unreliable, leaving revenue on the table. And time is wasted. Mars has been able to bridge this gap and provide marketing departments with this critical insight—unfiltered and actionable—making it faster and easier for almost all marketing functions. With technology like Mars, even small companies can market to their audience in a meaningful, data-driven way.
If you're a small business hovering around 30 to 500 employees and looking for more customer-centric decision-making in your marketing department, Mars might be worth a look. Mars automatically reveals and uses powerful customer insights to help you grow your business with ease. Check it out today at https://getmars.ai.
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