harmony has raised $8.5 million in a Series B+ funding round to expand its artificial intelligence (AI)-powered behavioral modeling and big data solutions.
The investment came from a composable and complete commerce platform. VTEX and business angel, Synerise said on Saturday (July 6). News for the newspaper.
with New funding and strategic partnership with VTEX – which uses Synerise technology to power the AI functionality of its platform. – According to the release, Synerise will accelerate its expansion into additional markets..
“Together with VTEX, we will empower enterprises to unlock the full potential of AI-powered customer engagement and achieve unprecedented success in the digital commerce landscape,” Jaroslaw KrólewskiSynerise founder and CEO said in the release.
Synerise currently provides its solutions to more than 150 markets and has clients in retail, banking, e-commerce. and other industriesaccording to the release. It is one of the largest data platforms in Europe. Its software-as-a-service (SaaS) platform helps organizations use AI to personalize experiences, predict future trends and improve business operations.
VTEX is listed on the New York Stock Exchange (NYSE) and serves 3,500 active online stores in 43 countries. By connecting different channels and a wider commerce ecosystem, The firm helps brands and retailers build their omnichannel strategies.
According to the release, the partnership between the two companies will help Synerise expand its global reach.
“We believe Synerise can solidify the infrastructure layer for companies developing AI solutions,” Geraldo Thomas, founder and co-CEO of VTEX said in the release. “AI providers will get stronger as fast as cloud providers get stronger. We see Synerise as fundamental to the AI retail world.
PYMNTS Intelligence has found that the advent of AI and Machine Learning (ML) has spurred a new era. Retail personalization. Ninety-two percent of retail companies are using AI-powered personalization to drive growth. According to “What does generative AI have in store for the retail industry?A PYMNTS INTELLIGENCE AND AI-ID Sharing
As for VTEX, it said in June that it partnered with it. Pinterest To help consumer brands expand Social commerce Connect with footprints and more customers. In this collaboration, VTEX users can reach out and engage on Pinterest, integrating their product catalog and creating stunning shopping campaigns.