The 'Top Gun' producer says he doesn't believe the claim that AI will replace key jobs.

WhatsApp Group Join Now
Telegram Group Join Now
Instagram Group Join Now

Join Fox News to access this content.

Plus exclusive access to select articles and other premium content with your account – free.

By entering your email and proceeding to Continue, you are agreeing to Fox News' Terms of Use and Privacy Policy, including our Financial Incentive Notice.

Please enter a valid email address.

Having trouble? Click here.

“Top Gun” producer Jerry Bruckheimer sees the overall benefit of artificial intelligence.

“Anything that makes our lives easier that doesn't take away jobs from the people we work with every day is good for everyone. It gives them a better movie experience. We Can make things more real and things like that,” he said. Fox News Digital.

However, he doesn't see technology eliminating key jobs in the industry.

“We're definitely not going to replace the actors. You're never going to replace the key crew members that we work with. (They're) always going to be there,” the “Bad Boys” producer said. said

Jerry Bruckheimer told Fox News Digital that he sees the benefits of AI, “Anything that makes our lives easier that doesn't take jobs away from the people we work with every day is good for everyone. Is.” (Kate Green/Getty Images for Walt Disney Studios Motion Pictures UK)

What is Artificial Intelligence (AI)?

Bruckheimer's comments come after The Hollywood Reporter reported that many in the industry are quietly using AI behind the scenes.

David Streepens, a VFX professional who has worked on films like “Avatar,” “Man of Steel” and several Marvel titles, told the outlet, “There are a lot of people who are using AI, but they Can't admit it publicly because you still need artists for a lot of work and they'll just turn against you, it's more of a tech problem.”

AI expert Marva Bailer told Fox News that digital artificial intelligence will continue to be part of the filmmaking and marketing process, and studios will have to find the best way to communicate to their audiences how it's being used.

“Studios are public businesses, and they're looking for deep customer relationships. And their customers are now very educated about technology, and they're looking for that high level of transparency,” Beller said. “So, they want imagination, but then they also want reality. And consumers are demanding that reality.

“And it's going to be a really fine balance of how and when to engage consumers. We're seeing some really great examples of how companies are being very transparent with AI, and they're doing activations and consumers. are using brand marketing to communicate. Using AI with activation, and, when you do these kinds of campaigns, it's hard to argue because now they're part of the process. “

WATCH: 'Top Gun' producer says he doesn't believe claims AI will replace key jobs

Natalie Portman says AI could put her out of a job 'soon': 'There's a good chance'

However, two films have recently faced backlash for their use of AI.

A24's “Civil War” was slammed by online critics for seemingly AI-generated promotional images shared on the film's social media pages. The images showed scenes that were not shown in the film and shared some details with the AI-generated images, such as a landmark being incorrectly depicted (one image shows Chicago's Marina Towers over the river). (shown on opposite sides) or a three-door car. side

Focus News Digital reached out to A24 for comment when the photos were first posted, but the studio did not respond.

The horror movie “Late Night with the Devil” also used a handful of AI-generated cutaway graphics for the fictional talk show in the film, which writers and directors, Colin and Cameron Cairns, defended when some moviegoers had threatened to boycott.

Kirsten Dunst starred in “Civil War,” which faced backlash over its alleged use of AI images in its online marketing. (Amy Sussman/WireImage)

Click here to sign up for the Fun Newsletter

In a statement to Variety, he said, “Together with our amazing graphics and production design team, all of whom worked tirelessly to give this film the '70s elegance we always envisioned. What we did was, we experimented with AI for three still images that we edited in. More and eventually appear as very short interstitials in the film.

“We feel incredibly fortunate to have such a talented and passionate cast, crew and production team stepping up to help bring this film to life. We look forward to seeing everyone this weekend. Can't wait to see for myself.”

During the online backlash, Bailer noted, “Most moviegoers don't know what the AI ​​is going to be used for. So, we're thinking of cool, sexy, imaginative ideas, but it's It's actually used for some basic and really annoying habits that we have as humans,” like fixing eye movements.

AI has been used in recent releases such as “Dune: Part Two” for Freman characters, who have distinctive glowing blue eyes.

Javier Bardem plays a member of the Freemen in “Dune: Part Two,” whose blue eyes clearly shine. The film's VFX supervisor revealed in a production note that the production used an AI model to speed up the process of digitally changing the color of the actors' eyes. (Niko Tavernise/2023 Warner Bros. Entertainment)

As you read? Click here for more entertainment news.

In the film's official production notes, visual effects supervisor Paul Lambert explained that they “created a machine learning model, an algorithm trained from these 'dune' shots to detect human eyes in an image, which we then A matte will provide parts of the eye for different things.

“Then we used this multipart matte to make the eyes blue. Some worked better than others. Others we did by hand. It actually went all the way around sometimes, this I had to take out some of the blue eyes that were born into the non-Freeman characters.”

In “Furiosa: A Mad Max Saga,” AI was used to blend the features of its star, Anya Taylor-Joy, with Alyla Browne, who played Furiosa as a child, whose Taylor- Joy explained candidly during an exhibition. “The Kelly Clarkson Show.”

“[Director] George Miller had the idea very early. Audiences were already getting used to a new Furiosa. [Charlize Theron in ‘Fury Road’]. He wanted a change from both actors. [Browne and Taylor-Joy] Playing it to be smooth. And so I spent two days doing the weirdest things you can imagine. And they put our faces together,” Taylor Joy said.

She added that, at the beginning of the film, about 35% of her face appears on the brownies, and by the time she takes over the role in the story, it's about 80%.

Anya Taylor-Joy said that “Furiosa: A Mad Max Saga” director George Miller used AI to blend her face with that of child actress Alaila Brown to create a more seamless transition between the actors in the role. (Mark Piasky/FilmMagic)

Click here to get the Fox News app.

Taylor-Joy acknowledges the concerns many people have about AI replacing not just actors and writers, but the artists behind the scenes.

“There is a reason our industry went on strike,” he said. “It's something that's scary. And I think if you're going to use it, you have to be honest about it, and it always has to be consensual.”

AI was a sticking point in negotiations last year during the strikes, and some protections have been put in place for actors and writers.

And while some may still be concerned about change, Baylor, like Bruckheimer, sees the net positives.

“We're not going to completely change everything, but it's really to open up that imagination and iteration. … But to get that starting point. That's where AI is really helping. “Because it's a new era, and it gives them the opportunity to do things they never imagined,” Baylor said.

WhatsApp Group Join Now
Telegram Group Join Now
Instagram Group Join Now

Leave a Comment