Welcome to our rundown of the most watched branded YouTube videos of the week.
We are publishing this piece of a larger one. Gospel Stats Weekly Brand Report To analyze sponsorship trends in the creative economy. Any video launched in conjunction with an official brand partner is eligible for ranking.
And – as the name above would suggest – all come from data. Gospel statistics. If you're interested in learning more about Angel – and which brands are sponsoring which creators on YouTube – click here.
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Our latest Gospel Stats Weekly Brand Report There are some distinct themes. First, creative artificial intelligence, with Drew Gooden Talking about how it's “ruining the internet”, just the customer service company for our #2 sponsor. Poly.AI. Then, on the lighter side, we have the really cool vehicles in the spotlight, from the shiny. Lamborghini Gallardo For rent under rover. Check them out here:
#1 AI is ruining the internet.
Channel: Drew Gooden
Brand: Sufi
Drew Gooden He has been a brave pioneer on many subjects. They took NinjaK's master class so we didn't have to (and even dyed our hair for it). authentic Ninja Experience). He spent hours of his life painstakingly dropping plastic balls into a basket to see if all our dreams of riches could come true in an arcade (no way). And he bought a lot of dumb stuff. now? Now he's diving deeper into the world of what the rampant use of genAI is doing to the internet, from making Boomers cry on Facebook over Frankenstein's evil Third World kid who's also an artist. Google Search is effectively useless these days. All this is sponsored by fintech company. Sufiwho partnered with Gooden just this week–and given the 4 million views the video has racked up so far, it was a good bet to pick him for his only contribution.
#2 Gojo meets Super Senior Gojo?!
Channel: sinisterbart
Brand: Poly.AI
Ironically, the second most viewed branded video of the week is sponsored by Poly.AI, a company that promises to provide “the world's most lifelike voice AI” for use in things like customer service calls. Founded in 2017, the business is now undoubtedly seeing growth as genAI tools such as Chat GPT And The middle journey Gained mainstream popularity, and from everyone Meta To Microsoft Started trying to figure out how they could get on board the AI buzzword train. This is a sponsored video by Animator. sinisterbart, who has only uploaded 10 videos since creating his channel in 2021. This week's video, like his other creations, is a loud animated parody starring Satro Gojo From the beloved anime Jujutsu Kaisen. The Poly.AI pitch is scripted, with Gojo and his friends calling it a way for anime fans to interact with their favorite characters.
#3 I broke the golden rule in Minecraft…
Channel: PewDiePie
Brand: Sally
no Mr. Best On our list this week, but one more T series Warrior is here: PewDiePie Our third most viewed video, and it's set. Minecraft-Joe, if you've been paying attention to gaming. Youtube
Over the years, no wonder. Other games like Fortnite, Apex LegendsAnd Call of Duty More esports and pro players can get attention, making it seem like they dominate YouTube, but over the years, MinecraftWhat essentially created the popularity of gaming on YouTube in the first place – has been the biggest game on the platform. PewDiePie is playing. Minecraft Over the years, his audience has dropped 3 million views on this video, where he (among other things) dies in a berry bush. His adventures are sponsored. Sallya new eSIM service from the same team that created NordVPN. Considering NordVPN's more than 30 sponsored videos this week alone, we're not surprised that its new cousin is creator marketing. Along with sponsoring PewDiePie's video, Saily sponsored video #65, an episode of Phil DeFranco show Where he goes all the way. Disrespect to Dr. Situation
#4 Rebuilding my wrecked Lamborghini that my insurance won't cover
Channel: Mat Armstrong
Brand: Car vertical
Car enthusiast Mat Armstrong After crashing your beau, you get some bad news from your insurance company Lamborghini Gallardo: Yes, they weren't going to cover the repairs. So, he decided to rebuild the car himself with a little help from his friends. In this 40-minute upload, Armstrong buys a second-hand chassis and sets about saving everything he can from his Gallardo, supplementing repairs with new and used parts where necessary. It takes an in-depth look at the skilled labor that goes into restoring a supercar, and, fittingly, its patronage. Car vertical, a service that allows you to see the accident history of cars and motorcycles before you sit down and buy them. carVertical also sponsored three other videos this week: #176 by Mark McCannFrom #236 Auto Alex cars.and from #238 Top dead center.
Bonus #80 My RC submarine is looking for a sunken aircraft carrier.
Channel: prestongoes
Brand: Oprah
In keeping with this week's theme of tech and vehicles, we took a literal deep dive into it prestongoes For our bonus video. This explorer and self-described “wannabe engineer” says he went down a watery rabbit hole after seeing it. thought There will be a clickbait YouTube video, about how the US military deliberately sunk an aircraft carrier. Except that the US Army was completely overwhelmed. USS Orscani On purpose, and if you're brave enough, you can check it out for yourself. prestongoes (aka Preston Sumro) rented an RC submarine and sent it deep down And sleep, offers a great look at the relics of World War II that are slowly disintegrating into the surrounding rock. Peeking Beneath the Waves of Sumaro is sponsored by Creative Marketing's frequent user. OprahThat also paid for about 20 other videos that week.
…and there's a lot more data where that came from. If you are interested in learning more. The Gospel – and which brands are sponsoring which creators on YouTube – click here