Wells Fargo turns digital, AI as inflation hedge

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Banks today are caught between an ongoing digital shift and a challenging macro environment.

With the release of Wells Fargo's second quarter 2024 earnings on Friday (July 12), deftly navigating both compliance and risk management while remaining on top is top of mind for financial institutions and their leadership. Revealed to be above.

“Our efforts to transform Wells Fargo are reflected in our second-quarter financial performance,” the banks' chief executive officer, Charlie Scharf, said on Friday's earnings call. “However, the economy is slowing and there are still headwinds from high inflation.”

While the company's revenue and earnings for the second quarter exceeded analysts' expectations, Wells Fargo's net interest income disappointed at just $11.92 billion, a 9% year-over-year decline.

A prolonged high rate environment has required banks to pay higher interest rates to attract and retain customer deposits.

Wells Fargo's stock has risen more than 22 percent this year, but the bank's shares fell on Friday after news of a quarterly report and a slightly lower outlook for the fiscal year.

Financial institutions tap digital experiences to drive growth.

As the banking industry undergoes a profound transformation, financial institutions are racing to invest in digital solutions and deliver robust omnichannel experiences to meet the evolving needs and expectations of their customers while fending off competition from new competitors. .

“As part of our efforts to enhance the branch experience, we are also increasing our investment in … improving technology, including a new digital account opening experience, that our bankers and customers Both have been positive. Wells Fargo told investors on Friday's call that our mobile subscriber base continues to grow strongly, with active mobile subscribers up 6% from a year ago.

“One year after launching Fargo, our AI (artificial intelligence)-powered virtual assistant, we've had nearly 15,000,000 users and over 117,000,000 interactions. We expect this momentum to continue as we continue to grow our customers. to offer additional self-service features and value-added insights,” company leaders added.

By leveraging advanced technology, enhancing security and prioritizing the customer experience, banks are positioning themselves to meet the demands of the modern customer while maintaining the trust and confidence that traditional banking holds. Features of

“When we think about AI, we break it down into different categories. There's traditional AI and there's GenAI. We have a large number of use cases already embedded across the company with just traditional AI. And it's in the marketing, it's in the credit decision making, it's in the information that we provide to the bankers on both the consumer side, about what the customer is talking about. May be willing, or may be willing to talk about it, and so it's business as usual for us,” Scharf said.

Read more: Payments implementation discusses the future of banking transformation.

Given the rate environment, treasury management is also emerging as an important focus area for both financial institutions and their customers.

“At Commercial Bank, we are focused on growing our treasury management business, adding bankers to cover the segments where we have influence and extending our investment banking and markets capabilities to clients. “We continue to see significant opportunities for the small business banking franchise to become an increasingly important source of growth,” Wells Fargo said.

The company's commitment to embrace digital investment and innovation could help attract more small businesses. That's according to the latest PYMNTS Intelligence report, “Main Street SMBs' Extended Technology Preferences: An Engine for Growth,” a collaboration with i2c, which finds that small-to-medium-sized businesses (SMBs) like financial institutions. Prefer those who offer complex payment solutions. Sophisticated features.

“Banks are starting to realize the speed at which technology has changed the world,” James Butland, vice president of payments and UK managing director at MangoPay, told PYMNTS in his comments on the changing trends. told.

“The challenge that a traditional bank has is that they sit on 150, 200 years of legacy infrastructure and maybe 60 years of legacy technology,” Butland added. “Therefore, it becomes difficult for banks to innovate quickly.”

Still, Scharf told investors in May that the bank could do more corporate lending and trading if regulators lifted the asset limits they imposed on it.

“Our commitment and the progress we are making to build an appropriate operational and compliance risk management framework is fundamental,” Scharf said Friday.


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