WGA negotiator John August on AI after the writers' strike

The new WGA-AMPTP contract is months old, but the AI ​​battle is far from over, according to union negotiator John August.

August was speaking on an AVPSummit panel that featured a number of AI-generated videos and images that he said represented a serious threat, even as the WGA first introduced its latest deal. The AI ​​had managed to secure the guardrails.

“We were in talks with the six biggest companies but what we are seeing here today did not require a big company. [to create]” he added.

“The biggest threat to artists and people in the room is companies that aren't affiliated with the big giants that are creating things that we can do that are available on other platforms. Ultimately we're going to lose the audience's time and are competing for attention and I worry that it [AI] Tools will be used to create something that replaces what we are doing.

Specifically, August, whose past credits include big fish And Charlie and the Chocolate Factory, Cited the “creeping” effect that AI-generated sizzles would have on writers' ability to get work.

As it progresses, it becomes a question of where the line is between what you're building to deliver a project versus a project, he added. “At what point do you take away someone's job? I worry that 20 years from now we won't have people who know how to do that in real life.

Reflecting on labor action in August 2023, when writers and actors “shut down the industry for almost a year because of these issues,” he added: “We were the first but not the last to raise these issues. shall be.” In April, SAG-AFTRA, IATSE the WGA, and DGA united behind a new legislative initiative by Adam Schiff to put some new and slightly punitive gutters around AI.

“Super Honest” on Benjay AI

Speaking to them on the second day of the Southern Italy event, Banje's Chief Digital and Marketing Officer Damien Weil insisted. Big Brother Super Indy will be “extremely honest about how we use AI.”

“AI is not creative but creative AI is based on things that already exist,” he added, as he emphasized that growing tech gives creators more time to work on projects while “We can significantly reduce production costs because we want to keep it. More rights.”

Viel recently witnessed the first 100% AI-produced concert in Paris, and joked that “the notes and the music made my ears bleed.”

Earlier today, Apple unveiled new AI features again.

August and Vail were speaking at an event with the likes of Sony Productions boss Wayne Garvey and Amazon Italy scripted chief David Nardini.

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