What is Cara, the Instagram alternative that gained 600k users in a week?

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The Cara app launched in January 2023, but it's likely that you first heard about it in the last week or so. That's because in about seven days, it grew from 40,000 users to 700,00 amid controversy surrounding Instagram's use of images to train AI. Cara has a no-AI policy, which has led many artists to see it as a potential Instagram alternative, so it might be time to take a look.

Of course, this isn't the first time we've heard of an Instagram alternative. And, with the exception of perhaps the big hitter TikTok, which Instagram has imitated in many ways, no one has really caught on in a big way. Can Kara be different? Below we explain who the car is for and how it performs to help you decide if it's worth exploring for you.

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