Youtube Establishes new rules that require creators to disclose to viewers when realistic content is made with altered or artificial media, including generative artificial intelligence (GenAI).
The video-sharing platform said on Monday (March 18) that these revelations will be shown to viewers as labels in expanded detail, in most cases. Blog post. For videos on health, news, elections, finance and other sensitive topics, the labels will be displayed prominently on the video itself.
“The new label aims to strengthen transparency with viewers and build trust between creators and their audiences,” YouTube said in the post.
According to the post, the new rules will apply to content that viewers could easily mistake for a real person, place or event. This content includes the use of a likeness of a real person, whether it is a likeness of their face or their voice; alteration of footage of actual events or locations; And the generation of scenes that look realistic but are imaginary.
The post says the rules won’t apply to content that’s clearly unrealistic — such as showing a unicorn — or that includes things like color adjustments, lighting filters, background blur or beautification effects. There are unnecessary changes.
They will also not apply to the use of GenAI for productivity purposes such as generating scripts, content ideas or captions per post.
According to the blog post, the labels required by these rules will roll out in the coming weeks, starting with the YouTube mobile app and then rolling out to desktop and TV applications.
“And while we want to give our community time to adjust to new processes and features, in the future we’ll be looking at enforcement actions for creators who don’t consistently disclose this information,” YouTube said in the post. choose to.” “In some cases, YouTube may add a label even when a creator has not disclosed it, especially if altered or artificial content has the potential to confuse or mislead people.”
YouTube reviewed these changes in November. Blog postSays disclosure requirements and other surrounding rules AI-generated content Will be added in the coming months.
In another development in this space, it was reported in October that Adobe and other companies, including arm, Intel, Microsoft And Truepic, Set a symbol that can be associated with content with metadata, listing its origin, including whether it was created with A.I tools.