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Adobe today launched several new AI features for Premiere Pro, the software designed for professional video editing. Adobe’s Premiere Pro is set to gain useful editing functions powered by Generative AI, which will let video editors do more with less.

With the Generative Extend feature, Premiere Pro will be able to add frames to lengthen video clips, allowing for well-timed edits and smooth transitions by extending a scene.

Objects in videos can also be added or removed through smart selection and tracking tools. Video editors can do things like remove an unwanted object, change an actor’s wardrobe, or add set dressing like paintings on a wall or plants on a table, Adobe says.

Perhaps the most interesting new feature is the option to create new video footage directly using the text-to-video feature in Premiere Pro. Users will be able to type text into the prompt or upload images to create a video, and the resulting clips can be used to create b-roll, storyboards, and more.

Adobe plans to introduce these creative AI tools later in 2024.

Apple has its own professional video editing software, Final Cut Pro. Final Cut Pro is a Premiere Pro competitor, and so far, it’s lacking in the AI ​​department. Apple hasn’t announced any AI features for Final Cut Pro, but with AI capabilities rumored to be coming to multiple apps in iOS 18 and macOS 15, we might see some new AI features for Final Cut Pro. Can see additions.

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