Despite all the speculation about creative AI in the tech world, the gap in positive consumer sentiment continues to grow.
According to the 2024 edition of the Edelmans Trust Barometer, over the past five years, consumer trust in AI has fallen from 61% globally to 53%, while trust in AI in the US has fallen from 50% to 35%. has gone Respondents globally trusted tech overall (76%) significantly more than AI (50%) and more when AI is poorly managed than when organizations manage it well. AI is more likely to be accepted.
The annual survey – conducted in November with 1,150 people in each of 28 countries – also found rejection of AI was three times higher in developed countries than in developing markets. Meanwhile, only 38% of Democrats trust AI, 25% of independents and 24% of Republicans. On the other hand, 45% of Democrats reject AI while 25% accept it, and on the Republican side, 58% say they reject it and only 15% accept it.
Other research highlights some of the reasons many people don’t trust AI. In a new UNESCO report, researchers say AI models including GPT-3.5 and Llama 2 have a “dangerous tendency” to generate content based on stereotypes about race, gender, sexuality and cultural biases. Meanwhile, the Center for Countering Digital Hat found that several popular AI image platforms produced selective false information in 41 percent of researchers’ test runs.
Election-related issues continue to be a major concern for advertisers. According to a new report from Forrester, 82% of US consumer marketers said they are concerned about marketing their brands during the 2024 presidential campaign. And while AI-generated misinformation is among the concerns, it’s not the only one: Other “headwinds” include rising ad prices, regulations and consumer sentiment.
While various tech companies look for ways to improve trust and safety efforts around AI, regulators are also moving forward with their own proposals. Last week, the Federal Trade Commission announced plans for new rules on AI robocalls in an effort to protect consumers and businesses from various scams. There was also a brief mention of AI during President Joe Biden’s State of the Union address last week when he said the bipartisan legislation aims to “harness the promise of AI to protect us from danger,” including Also included is a proposal to ban AI deep faxes.
Trust was also discussed last week during the FTC’s annual PrivacyCon event, which featured a number of experts speaking on a variety of topics. One speaker, Stanford University researcher Jesutofunmi Omiye, noted that humans are inherently trusting of information, which is why many believe the answers they get from platforms like Google.
“What we need to understand and remember is that humans are trust machines,” Omi said during the event. “We think that when a computer says something, it’s very accurate, and that’s why so many people have been deceived. … And it’s only because we think that computers are very accurate and we’re almost blind. Close and follow the instructions on the computer.
Indicators and products: Other AI news.
- Last week, two of the main ChatGPT competitors gave their AI chatbots notable upgrades. One startup, Inflection AI, brought its Inflection 2-5 model to its Pi chatbot, added a way to search the web and revealed that the Pi now has 1 million daily active users. Another startup, Anthropic, announced the debut of the Claude 3.
- HP announced a number of new AI products in its hardware and software, including a new portfolio of AI-enabled PCs and a new partnership with Nvidia.
- Less than a week after Elon Musk filed a lawsuit against OpenAI, the startup used old emails as evidence to refute Musk’s recent claims. Emails published in OpenAI’s blog post show that Musk understood that the startup would need to be more than a non-profit and that he was aware that OpenAI, rather than open source, would be responsible for developing AI. Models will need to be kept private.
- Adobe said it is adding new creative AI features to its Adobe Express mobile app on iOS and Android.
- Web design company Wix has launched new generative AI features for a chatbot that helps design websites in seconds. The updates come shortly after GoDaddy added similar AI features for small businesses with the launch of its Airo tools.
- Other marketing tech companies that added new AI features last week include Gossip, which launched a new “conversation cloud,” and Empreti, which added new generative AI tools to its CDP platform.
- Cooler Screens has been rebranded as CoolerX as it focuses more on its AI capabilities.
- This week, the European Union is expected to vote on AI legislation known as the AI ​​Act, which could have major implications for AI efforts across Europe and around the world.
Research and other reports: Beyond 1s and 0s
- In a Statista & Plus company survey of 200 CMOs, 81 percent said they use AI for media planning but only 36 percent use AI for attribution. When asked about the impact of AI over the next two years, 13% expect a reduction in SEO roles, 21% predict that fewer copywriters will be needed, and 23% believe that AI will This will lead to a reduction in the number of analysts. Meanwhile, 53% believe it will lead to an increase in creative roles, and 41% believe it will immediately create new roles for engineers.
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