Apple has stepped up its foray into artificial intelligence (AI) by acquiring Paris-based AI tech startup DataClub.
The acquisition, finalized on December 17, was quietly noted in a filing with the European Commission and its report. French media. It’s part of Apple. Push reported In AI
Datakalab, founded in 2016 by Xavier Fischer and Lucas Fischer, specializes in creating efficient AI algorithms that consume less power and are ideal for mobile devices such as smartphones and tablets. According to the company LinkedIn pageDatakalab describes itself as a company that “offers industry-leading compression and adaptation to implement integrated computer vision that is fast, cost-effective and accurate.”
The move could be part of Apple’s broader plan to bring the latest AI features to its devices starting with the upcoming iOS 18.
PYMNTS reported. Apple researchers have developed a new artificial intelligence (AI) system, ReALM (Reference Resolution as Language Modeling), that changes the way voice assistants understand and respond to ambiguous references and contextual cues. can
ReALM turns the complex task of interpreting screen-based visual cues into a simple language modeling challenge using advanced large-scale language models. The software is part of a broader effort to improve AI-powered voice communications, which could expand a range of commercial applications.
Dan Figella, an AI researcher not affiliated with Apple, commented on the potential impact of such developments. To PYMNTS: “On the one hand, many chatbots currently lead to customer frustration. However, if we can develop AI systems that can quickly and efficiently answer simple questions and enhance the customer experience , so it can potentially lead to increased customer loyalty and sales.”
As of March 18 Bloomberg reportsApple is currently in talks with Google to integrate Google’s AI engine into the iPhone.
Sources close to the situation have revealed that Apple is looking to license Google’s Gemini AI models to power the software features of the upcoming iPhone, which will be launched this year. Additionally, according to the report, Apple is also exploring options with OpenAI and has considered adding its own AI model.