Apple is believed to be among the companies looking to sign a deal with Photobucket to train its artificial intelligence models. Reuters Reports
Photobucket’s vast image library of more than 13 billion photos and videos has attracted renewed interest as tech companies, including Apple, look to license the content for AI training purposes. The rise of generative AI has fueled demand for diverse datasets, and companies like Photobucket are able to provide vast amounts of visual data that can train AI to generate content in response to text prompts.
Apple already had a deal with Shutterstock to license millions of images shortly after ChatGPT’s launch in late 2022, in a deal valued at $25 million to $50 million. The acquisition of “ethically obtained” and legally transparent data marks a departure from earlier practices of freely scraping web data. Apple is reportedly preparing to reveal a series of AI features alongside iOS 18 and its other major software updates at WWDC in June.
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