Apple has announced that this year’s Worldwide Developers Conference will begin on June 10, 2024. We expect early glimpses of iOS 18 and updates to other device software like MacOS, iPadOS and even VisionOS — as well as potential news of generative AI coming to Apple devices.
Apple has been tight-lipped about any new AI features coming to its mobile and computer lineup, but its annual developer show is where we’ll likely see hints of anything coming later this year. Competitors from Samsung to Intel have boosted AI capabilities in hardware and software this year, so pressure is mounting on Apple to chart a new course with generative AI in its devices.
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Multiple reports suggest that Apple is in talks with Google to bring its Gemini AI model to iPhones, which could help the devices keep up with generative AI on other mobile devices. Whether or not Apple has plans to use other generative AI solutions (or its own), the rumors indicate a greater focus on AI than we’ve seen from the company before.
While Apple has yet to mention AI in its WWDC press release, it noted that the event will highlight upcoming upgrades to VisionOS, the software that powers the Apple Vision Pro. Apple first revealed its mixed reality headset at last year’s WWDC 2023 and released it earlier this year. While the headset pushed the boundaries of AR and VR, the device’s hefty $3,500 price tag forced some consumers to wait and see how the device would develop, so any new features revealed for the device at WWDC 2024 Features can lead to greater adoption.
Apple is once again holding WWDC 2024 in person at Apple Park, and aspiring attendees who don’t score an invite or can’t make it will also be able to watch online. The event kicks off on June 10, as is tradition, with a keynote from Apple CEO Tim Cook, followed by special sessions targeted at developers building software in the Apple ecosystem, on June 14. will end.
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The announcement of WWDC 2024 comes after a major antitrust lawsuit brought against Apple by the US Department of Justice, accusing the tech giant of practices that impede fair competition. The agency, along with 16 state attorneys general, focused on ways Apple used the iPhone to control the app ecosystem and downgrade communications with non-Apple phones (e.g., by texting Android devices). time “green bubble” experience).
“We allege that Apple has strengthened its monopoly power, not by making its products better, but by making other products worse,” US Attorney General Merrick Garland said at a news conference last week.
Apple has denied the lawsuit’s allegations in a statement, saying it threatens the company’s identity and principles that distinguish its products from others. If successful, the lawsuit would “set a dangerous precedent, empowering the government to take a heavy hand in designing people’s technology.”
Read more: A US lawsuit against Apple has raised questions about the future of the iPhone and Android.
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