Ebay has launched an artificial intelligence (AI) enhancement that helps fashion consumers “buy by sight”.
The feature uses customers’ purchase history to present them with items and outfits that match their style preferences and sellers on the platform, the company said in a statement on Tuesday (April 9). are available. Blog post.
“We take cues from our customers’ shopping habits and design the shopping experience according to their tastes,” Raul Romeroan eBay product manager wrote in the post. “Their style recommendations are made up of images and items that are personalized, ensuring a tailored fashion experience.
“With this approach, we offer a shopping experience that not only understands our customers’ preferences, but also evolves with them over time,” added Romero.
According to the post, the “Shop the look” feature is available on iOS for eBay users in the United States and the United Kingdom. Android will be added later this year.
Although the feature is focused on fashion, the company is considering expanding it to other product categories, the post said.
According to the post, “Shop the look” will be shown to shoppers who have viewed at least 10 fashion items in the past 180 days. Those buyers will see it on both the eBay home page and the fashion landing page.
“Ship the Look is one of the many ways we’re improving the user experience for fans,” Romero wrote in a blog post. How to complete a wardrobe.”
PYMNTS Intelligence has found that 44% of consumers are at least somewhat interested in integration AI technologies In shopping experiences.
This share is higher among younger generations, with 69% of Gen Z consumers and 54% of millennials and bridge millennials reporting that they are interested,AI-enabled payments increase customer options.A PYMNTS INTELLIGENCE AND ACI Worldwide Sharing.
In another recent deployment of technology, Etsy said in January that it launched a hub that uses both AI and human curation to help shoppers find gifts for any occasion.
of the platform Gift mode Etsy allows buyers to enter information about the recipient and then browse available items from sellers selected by the company. Machine learning Technology