EU pressures big tech companies over AI risks

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European regulators want to question big tech firms about the potential risks of generative artificial intelligence (AI).

To that end, the European Commission (EC) has ordered Microsoft, Alphabet, Meta, X, Snapchat and TikTok to deal with such threats under the Digital Services Act (DSA), according to a Thursday (March 14) press release. Applications have been sent for .

The commission wants these companies to provide information on their mitigation measures for risks such as “so-called ‘hallucinations’ where AI provides false information, the viral spread of deepfakes and automated manipulation of services that mislead voters.” can do.”

The companies have till April 5 to respond to the Electoral Integrity Commission’s questions and April 26 to respond to the remaining questions.

The EC’s efforts come as regulators around the world are cracking down on the use of AI to commit all kinds of fraud.

For example, the US Federal Trade Commission (FTC) proposed new rules last month that would ban impersonation after a surge in complaints about AI-driven impersonation fraud.

“Fraudsters are using AI tools to impersonate people with alarming accuracy and on a much larger scale. With voice cloning and other AI-powered scams on the rise, protecting Americans from impersonation fraud is more than ever. is far more important,” said FTC Chair Lena M. Khan.

The EC’s announcement came on the same day that the EC launched formal proceedings to determine whether Alibaba’s AliExpress breached the requirements of the DSA, to manage and mitigate risks in online marketplaces. Content moderation, complaint handling, advertising transparency, merchant traceability and access to data have been reviewed. The researchers

“Consumer protection, especially for minors, is an essential cornerstone of the Digital Services Act,” Margaret Vestager, the EU’s competition watchdog, said in a news release.

“AliExpress must honor its obligations to mitigate systemic risks on its platform and apply all safeguards to ensure its services are secure. The Commission will now review its actions and will verify their compliance with our rules.

Reached for comment by PYMNTS, AliExpress said it respects the rules and regulations of the markets where it operates.

“As a VLOP [Very Large Online Platform]We are working with the relevant authorities, and will continue to work with them, to ensure that we comply with applicable standards and continue to ensure that Statement “AliExpress is committed to creating a safe and compatible marketplace for all customers.”

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