“What's missing is the fundamental idea that startup progress, while seemingly incremental, actually matters to the world,” says Ashley Rindsberg, co-founder of BizLine.
LONDON, May 27, 2024 (GLOBE NEWSWIRE) —
Every successful tech startup has felt the pain: the product is humming, customers are signing up, all the graphs are up and to the right. But when the company tries to tell its growth story in the media, it's… cricket.
It's a pain that Ashley Rindsberg, co-founder of AI startup Bizzline, has experienced firsthand. Working with dozens of startups as a communications executive, Rindsberg would help create startup stories that were breakthrough successes in the technology world. But for overwhelmed journalists, they were little more than another distraction.
Rindsberg knew there had to be a better way. A journalist and writer who began his career in tech — his first startup, launched in the early 2000s, was a digital time capsule — he set out to find a solution to this problem.
“Great companies tell great stories,” says Rundsberg. “But in our chaotic media environment, that's almost impossible. Bizzline is reversing that dynamic. We start with the premise that every startup's progress matters.” Every company update represents valuable news that someone out there really wants to know.”
Bizzline describes itself as bridging the gap between startups and the people who matter to them. With one click, startups get a respected brand message that Bizzline's AI engine customizes for each audience type. Bizzline then personalizes the distribution, targeting key audiences individually.
Rundsberg says the process is about finding what he calls “message market fit”—a process of deploying, testing, and improving messaging in the wild (rather than randomly picking it up). can work). For startups, the difference between a message that lands and one that gets missed can be the difference between traction and failure.
It's no coincidence that Bizzline is launching amid a “Cambrian explosion” of AI startups, each developing technology that was unthinkable just a few years ago. In this wave of change, the ability for audiences to track emerging companies and learn about developments from some of the world's most innovative technology teams is a major market advantage, says Rindsberg.
“These startups are building our future. Connecting these companies with stakeholders for the most valuable and deep insights that are emerging in tech is a mission that I believe is worth pursuing.” is capable of
www.bizzline.ai
CONTACT: ashley@bizzline.ai 3479779451