Forget image manipulation and art – the real potential of creative AI is helping us with things we don’t know and can’t see.

You couldn’t swing a virtual cat without hitting an ongoing MWC 2024 exhibitor about generative AI. From Samsung and Google AI-powered photo editing and searching to Qualcomm looking to put AI in cars and make AI wearable Humane.

Sure, a lot of the tech on display was cool, but I don’t think the real game-changing potential of generative AI is in the obvious stuff. A skilled photographer and editor will almost certainly want to do their own edits rather than rely on AI manipulation – or just want to nail a shot in the first place. And writers like me would rather tap an article than try to understand an article written by ChatGPT.

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