Alphabet CEO Sundar Pichai during the Google I/O developers conference on May 10, 2023 in Mountain View, California.
David Paul Morris | Bloomberg | Getty Images
Google announced Tuesday that it will give advertisers the ability to create immersive visuals in their promotions using creative artificial intelligence, as the company rolls out more AI tools for brands.
Advertisers can take advantage of what Google is calling a visual brand profile in search that “yields better results” for queries that include a brand or retailer name, the company said at its annual conference Google Marketing Live on Tuesday. included. Brands can also include product videos and summaries.
Last week, Google announced plans to change its search results page to prioritize a feature called “AI Overview,” which uses AI to summarize information at the top of the search results page. does for This move could push organic content and ads further down the page, resulting in a potential upheaval for publishers and advertisers.
Google said on Tuesday that there will be ads within the AI review and that they will be related to both queries and information. Posts will be clearly labeled “Sponsored”. The ads include virtual try-on options, a technology Google introduced last year with select retailers.
“A merchant needs to provide a handful of high-quality images of their shoes at different angles and we'll use our latest AI techniques to create a 360-degree view of their shoes,” Google said in a blog post. “
Google did not say how many sponsored spots within the AI overview it will show for each expected AI query or how the company will decide which ones to feature. A Google spokesperson said the company is “starting with a small test in the US”.
After a decline in 2022 and a slow pickup last year, Alphabet has seen an improvement in Google's ad business this year. Total revenue rose 15% in the second quarter, the fastest expansion since early 2022. Executives said at the time of the report last month that they had seen an increase in customer conversions from advertising clients using generative AI tools in their “performance max.”
The company said it is giving advertisers more image editing tools and said Google AI will create more visual options and “context” for their ads. For example, Google said that if a user searched for “short-term storage” and clicked on an ad for a storage facility, Google AI would provide links to websites with storage unit sizes and packaging. Can recommend content.