How AI and Innovation Are Driving the Bottom Line for Beauty Retail

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VivaTech Week saw a flurry of beauty retail innovation announcements around artificial intelligence, social commerce, personalization and the industry's intersection with health. It was played at the Physical Technology Fair in Paris and beyond.

At VivaTech, L'Oréal Group unveiled its latest innovations in generative AI leveraging hyper-personalization—not least its L'Oréal Paris Beauty Genius, with a new creator partnership with Meta. A Gen AI powered beauty assistant.

Emperia Announces Partnership With Walmart
To develop a new social virtual retail experience created by digital creators. The space will invite consumers to interact with both brands and creators in an immersive, social environment. It follows Emperia virtual shopping experiences that include L'Occitane, Hugo Boss and Lacoste.

L'Oréal has also partnered with Snapchat as well as Walmart on virtual try-ons for hair color. Consumers who scan a QR code on boxes of its Feria hair dye in the US will be able to virtually try on different hair colors through an augmented reality toolkit, allowing them to preview how they might look. are They can access tips on how best to implement the product to achieve their goals.

After partnering with Asics and adidas, Web3-based fitness and wellness app STEPN by FSL has unveiled a new app, STEPN GO, where users can share their shoes with app newcomers and discover new fitness trends. Can split the earnings to start the trip. Users can now send messages to other players' avatars while out and about. The game has also introduced a new token that can be earned by walking, jogging and running with digital NFT shoes.

On Tuesday, ahead of this set of announcements, executives from L'Oréal Group, Emperia and STEPN—Delphine Hellin, Global Beauty Tech Director YSL Beauty, Gil Regev, Emperia's Chief Marketing Officer and Shiti Rastogi Manghani, CEO STEPN—held a panel discussion. I participated.Engagement 360: Online, Offline, Bottom Line– At the Future Face Beauty Tech Workshop Summit in Paris, in partnership with Hollywood Labs.

Along with Jana Bobosikova, founder of Estée Lauder-backed community commerce platform KIKI World, Yasmin Zainab, buzzed about body care start-up Abi Amé and Neil Robert, co-founder of game creator bem.buiders behind The Sandbox's, The On the Art of The Runway, executives discussed gamification, hyper-personalization and technologies to enhance social shopping, which bring brand-customer interactions and their ultimate impact on revenue.

Hellin shared insights about YSL's Scent-Sation, its neuroscience-based in-store consultation to address consumer stress related to identifying their fragrance match. A state-of-the-art experiment that uses EEG (Electroencephalography) technology to deliver personalized fragrance recommendations through a neuro-connected headset has impressive conversion statistics. Its Dubai pilot saw more than 80% of consumers buying two of the three recommended fragrances.

Zainab introduced Abi Ami's new Near Field Communication (NFC) chipped packaging — a way to keep her community close as her brand moves from DTC to retail via Tik Tok Shop and Sephora next year — when That's how Robert explained how beauty brands can best appear. The watchwords in the gaming universe were authenticity and meaningful experiences that resonated with Gen-Z and Gen-Alpha audiences.

Another panel, AI to ROI: How Artificial Intelligence Can Boost the Beauty Business Featured IFF Global Innovation Director Céline Manetta, Nicolas Borgis Managing Director Digital Engagement EPAM France, Aurora Straton Creative Lead Google,
and Camila Toro, fashion AI forecaster at GalaxAI Couture.

At IFF Manetta was instrumental in developing the AI ​​algorithm, ScentCube, which was used in the creation of Puig Group brand, Charlotte Tilbury's new neuro-fragrance line, Collection of Emotions, to identify a range of emotions. which can be generated through fragrance contracts. IFF operates across the biosciences, health and food industries. In the fragrance category, clients include Givenchy and the new Wellbeing Scent brand Vyrao.

Most recently at Google, Stratton worked on a geospatial AR experience for Dior's Miss Dior fragrance at Macy's in New York. Toro spoke about the need to ensure inclusion and diversity when using AI tech in his artistic capacity. EPAM creates instore experiences with Sephora in the US and Borgis also introduced the Image AI application for Estée Lauder for the visually impaired.

Emperia and six other FutureFace innovation partners hosted mini-masterclasses for C-Suite guests from the luxury beauty industry, with whom they workshopped practical applications of their respective tech with interactive hands-on demonstrations. .

The workshops were organized by creative studios Beyond Studio and FFFace Me, which leverage mixed reality technology, including geospatial filters and AR mirrors, for social marketing and driving customers into the store. Clients include Prada and Dolce & Gabbana respectively.

KIKI World launched its new SaaS platform enterprise arm, both its consumer beauty products including nail pens, face paint and reusable eye patches, through the launch of the KIKI World x FUTURE FACE Swipe campaign.

POAP Studio, which creates digital badges and social tokens as NFT collectibles, also exhibited at physical events including Sephora and Christian Louboutin, while The Sandbox explored its new gaming partnership with DRESSX and how digital collectibles Social media can be used as assets to further promote Omni. Channel experience

On the product innovation side, Lucibel.le hosted hands-on sessions using their OVE masks. The French LED tech company, which recently teamed up with Christian Dior Beauty on a co-branded device in the latter's flagship spas, uses the principle of photobiomodulation via red light to rejuvenate the skin. uses By increasing the draw, it is also said to prolong the effects of Botox injections.

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