Dove, a beauty brand known for its 20-year marketing campaign to showcase the “real body,” has taken a step forward in the age of artificial intelligence.
Dow announced Tuesday that it will never use AI-generated images to represent “real bodies” in its ads. Rather, the company will continue to use real images of women, while also promoting more diverse AI-generated images based on cues about beautiful women.
As most industries grapple with how to respond to advances in generative AI technology, Dove’s approach is unusual. A number of companies in tech, consumer products, entertainment, healthcare, entertainment and more have embraced AI as it currently performs and integrates tools such as AI chatbots and AI-generated media. . Dove, which carries products such as soap, shampoo and deodorant, is one of the first major brands to suggest that AI-generated media could be harmful and should be reformed.
Dove is one of the few companies to take a radical approach to AI, and it says it’s the first beauty company to do so. Customer service provider AnswerConnect previously promised to have chatbots staffed by real people, not AI. Major tech companies that invest in and create AI tools have pledged to develop and deploy technology that can watermark AI-generated content, though such systems have yet to be implemented. It remains to be done.
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While Dow’s pledge says it will never use AI bodies to represent real people in its ads, it also released a “playbook” of ways users of generative AI tools can Indicators can be adjusted to get more diverse results that are more reflective of real women. Dove created AI-generated images that more accurately depicted these women, but labeled them AI, in an attempt to show that the technology could improve and improve people’s body image and self-esteem. may be less harmful to
In 2004, Dove launched an initiative supported by research into how women and girls perceived themselves, finding that less than 2 percent thought they were beautiful. Dove began featuring unedited, underrepresented bodies and people in advertising, a move that would become increasingly popular and reflected in the body positivity movement of the 2010s.
Now, after surveying more than 33,000 people in 20 countries, Dove found that more than 1 in 3 respondents said they had felt the need to change their appearance because of content they saw online. Regardless of whether it is fake or AI generated. In response, Dove’s ads compare AI-generated output to more realistic AI-generated images of a diverse set of women for prompts like “the most beautiful woman in the world.”