Reese Witherspoon Says Hollywood Should Embrace AI

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During a “Morning Show” panel at PaleyFest LA on Friday, Reese Witherspoon said it’s “probably good” that studios will produce fewer television shows after the dual SAG-AFTRA and WGA strikes.

“After the strike, what I’m seeing right now, I think from the buying and selling side of it, was part of the strike was a realignment for the studios that are not profitable, the streaming services, and an opportunity for them to to resize, rework and cut costs,” explained Witherspoon, a media entrepreneur in her own right as cofounder of Hello Sunshine. “So we’ll probably see less stuff — which is probably good, right? It was chaos. It was a flea market. We might slow down a little bit. But there’s going to be another intention around it, and it’s a little bit It’s going to be difficult.

Witherspoon was speaking as part of a “Morning Show” panel moderated by Kara Swisher when she was asked about the state of the media today. He began by saying that the landscape is “changing rapidly” and that “being upfront about what audiences are doing and watching and where is a full-time, non-stop job. to be able.”

“You’re competing for eyeballs, social media, YouTube, all of that. I think young people are consuming more media on social than traditional — they’re not going to the movie theater anymore. My kids are at the movies now. do not go

He added that streaming has dominated media for years, but things are changing again. “Streaming was the biggest thing for, like, three, four years and then it was never-ending, constant content. You could literally sell anything. And that’s not the case anymore.”

Sitting down with her costar and co-EP Jennifer Aniston, who agreed that streams of content could manage to be “slow,” Witherspoon then reflected on how the star of the hit project is in Hollywood today. The power to create has also changed.

“I’m really worried and wondering what the world is like for artists? I mean, are careers like ours ever possible again? Are there really opportunities for people to emerge as stars without the transparency of data? How do we know if something went well or not?

While the actress credited Netflix with offering some transparency in terms of a movie or show’s performance, Witherspoon added, “They know and they talk about it. But other people don’t. And It’s hard as an actor how do you communicate, how do you market if you don’t know where you sit in the landscape will

“You rely on independent sources,” he continued. “You have some analytics companies — Parrot, Nielsen — trying to do more to understand who’s watching what on streaming. But there’s also a real amount of data. They’ve just locked that down. Is.”

The lengthy conversation, which included “Morning Show” costars Mark Duplass, Karen Pittman, Nicole Behari, Tig Notaro and Nestor Carbonell along with showrunner Charlotte Stoudt and ep’s Michael Ellenberg and Mimi Leder, was another big part of the strike negotiations. Covered with a question about : Using artificial intelligence.

Witherspoon said that, in her opinion, AI should be adopted. “I think AI is not going to come to your job – the people who know how to use AI are going to come to your job. So learn about it.”

She continued, “It should be a tool on which we cover our creativity, our humanity, and our morality … and I would say that’s important for women and people of color and people who sometimes There are other places of growth, they really need to go there because we need to represent our consciousness. Let’s not be afraid of it. Let’s dive in. Let’s lean in.

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