The World Poker Tour (WPT) is betting on AI-powered dubbing tools through a partnership with London-based AI dubbing company Papercup, which will replace the WPT’s traditional localization methods in Latin America.
Peppercup will translate 184 of the franchise’s 44-minute episodes into Brazilian Portuguese and Latin American Spanish in conjunction with the World Poker Tour, the companies said.
“That would equate to about 140 hours of content. and enable viewers across South America to access the latest WPT shows and tournaments in their native language faster than ever before,” he explained. “To deal with lead times of up to six months. Forced, the company faced ongoing challenges with timely content delivery and adaptation.”
The Peppercup deal will cut lead times in half, the partners said. “Now the premier poker content produced by the WPT will be able to reach international audiences watching on OTT platforms, as well as its own FAST channel, faster than ever before,” he said. Financial terms were not disclosed.
Papercup uses a combination of machine learning tools and expert human translators to “provide maximum linguistic and tonal accuracy”. It says its AI voices are created using data from real voice actors to ensure they have “all the warmth and expressiveness of human speech.”
“Papercup dubbing quality is second to none. A big part of that is their AI voices and expert translators who go through every sentence to make sure the moment is truly captured in the new AI dubs,” distribution and advertising at WPT “The major streaming platforms have very strict standards when it comes to dubbed content and if it’s going to connect with our shared audience,” said Mark Dion, director of sales for .
Jesse Shaman, CEO of Peppercup, said: “The world of sports and entertainment has a lot to gain from adopting AI tools like ours. Localizing quality content with this care and attention is at its pace. It deserves to be an absolute priority for the WPT to add to their international fan base – our scalable solution means this is finally possible.”
Papercup’s AI technology is also being used by Fremantle, Bloomberg, Sky News, Fuse Media, and The Jamie Oliver Group to localize content. The company, whose financial backers include Comcast-owned Sky, venture capital firms, and angel investors, says the videos it produces reach more than 1 billion people in non-English-speaking territories.
Jesse Shiman, CEO of Peppercup
Thanks to Peppercup