Often the best logos are the simplest. But it's sometimes surprising how much meaning can be packed into a seemingly simple design.
Developed in collaboration with a former Apple designer, Dot is a new AI app for iPhone that aims to serve as a confident and helpful companion – think a more conversational and personable Siri. And the logo wraps it up.
(Image credit: New Computer)
Dot was created by New Computer, a company founded by former Apple designers Jason Yuan and Sam Whitmore. It's essentially a chatbot, but one that becomes far more personalized than ChatGPT, Copilot or Siri as it gradually learns about the user, remembering their tastes and habits.
This may sound strange, but it also makes Dot potentially more useful because it does more than search for information and summarize content. It can make suggestions and even provide motivational support that is more suitable for the user. It can listen to you when you need a friend, coach you through tough times or provide recipe suggestions to help you remember any food allergies. Dot can even keep a kind of journal for you called Chronicles, tracking your personal progress without you having to write the diary entries yourself.
And guys? At first glance it consists of two apostrophes in the form of a circle, which encapsulates the purpose of providing balance. They can be seen as single quotation marks, representing the dot's more communicative style, but they are also intended to look like two koi floating around each other: a dot. and another user. Logo thus represents the constant dialogue and reflection between human and machine companion as the user and AI learn from each other and through ideas back and forth.
Dot to Dot: New Computer Logo Design (Image credit: New Computer)
Dot already has some very positive reviews on the Apple App Store. While some say the app helps them organize their day, prepare notes for meetings or choose which video game to play, it's interesting to see others highlight its emotional support. Dot is said to give them perspective when they are dealing with a difficult situation. in life.
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(Image credit: New Computer)
(Image credit: New Computer)
This type of AI raises interesting questions. To me, there's something not only a little creepy, but also a little sad about humans turning to AI for emotional support. Dot isn't intended to replace human conversation, NewComputer says, and it's very different from talking to a human because it only seems to reflect your own perspective on the situation. But it could also be that a lot of people don't have anyone they feel they can ask the questions they can put on the dot.
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Dot is free for limited use. Unlimited usage and access to exclusive features like Chronicles costs $12 per month.
For more apps, check out our pick of the best iPad apps for designers.
