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TikTok announced this week that it has begun automatically labeling AI-generated content created on third-party platforms, to prevent AI images and videos from confusing and misleading viewers.

Content created using TikTok's AI creation tools has included an AI label for more than a year, but going forward TikTok will also label AI images created by other platforms. TikTok's tool will read content credentials, a technology from the Coalition for Content Provenance and Authenticity (C2PA). Content credentials are designed to attach metadata to AI content, facilitating AI labeling.

TikTok's AI labeling starts today on images and videos, and is coming soon to audio-only content. Content created with AI will have a label that says “AI-generated” under the account's TikTok username.

Labeling can be incremental, as content identification and labeling require content credentials. As other platforms adopt credentials, AI identity will grow across all social networks.

In the future, TikTok will add content credentials to TikTok content that will persist when images and videos are downloaded, so people and other social networks can use C2PA Verify tools to identify AI content that was created on TikTok.

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