XLabs founder Radhika Dirks tells Long Island firms to embrace AI or risk losing customers to competitors

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Employers need to determine how to use artificial intelligence in their operations or risk being threatened by competitors, said an expert at the region’s first business conference on the new technology.

Radhika Dirks, CEO and founder of XLabs, who uses OhI’ll develop products in san francisco, said top executives at companies and nonprofits should look at how their competitors use AI and how it can be integrated into their workplace. They also need to train employees on how to use AI properly.

He introduced AVisiting the workplace is not just the responsibility of information technology staff.

“It’s too late to ignore. [AI]it’s too late to rein it in … we just have to figure out how to shape it,” Dirks told an audience of 400 people at a conference sponsored by the Long Island Association and HIA-LI business groups.

He and others said that businesses that are new to AI must proceed slowly by identifying a small project where the technology would be beneficial and developing policies to protect customer relationships and proprietary information.

“You need an inner A.I am an evangelist in your team but also work with A.I am a consultant because they will have. [an understanding] the whole landscape,” Dirks said.

He acknowledged many of the downsides of AI, including fake AI-generated videos of celebrities and the alleged arrest of former President Donald Trump. He said technology perpetuates lies, prejudice and plagiarism.

Still, AI has the potential to solve big problems, Dirks said, explaining how one of his businesses developed 40 cancer drugs in six months with $250,000 in funding compared to the traditional method. A drug hits the market after $1 billion in nine years. expense

After Dirks left the stage at Long Island University’s Tyles Center for the Performing Arts, the university’s Andy Persson presented the results of a March 13-April 3 survey of 154 executives, many of whom attended the conference.

More than 8 in 10 said AI will help their business in the future and more than 5 in 10 said their competitors are already using the technology.

Among those who said they had adopted A.In fact, more than 5 out of 10 are using it to develop marketing and advertising campaigns and communicate with consumers.

Peter Scazzo, partner in charge of technology at Marcum LLP Accountants, said the poll results reinforce that “AI’m not something optional, it’s something that’s necessary … that we’re all forced to adopt because our competitors have done it.

He said Marcum rolled out an A.In October 2023 I tool that is now used by 65% ​​of its 4,500 employees worldwide and some clients.

Scavuzzo was one of three executives on a panel about how local companies AI.

Chris Kennedy, growth director at advertising agency EGC Group in Melville, said it has used AI for promotional content, “but there still needs to be vision and direction” from humans, as well as safeguards to protect confidential information. should also be provided.

AI-generated research has helped the firm customize its services, said Suzanne McLaughlin, executive vice president of sales and marketing for consulting firm Custom Computer Specialists in Hauppauge. “We also have a bot on our website that directs people to the information they’re looking for,” he said.

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