AI is a big topic at the moment, which means there’s inevitably a lot to come up with during this year’s Barcelona Off. In his talk, Ragged Edge’s Max Ottignon explained how technology, algorithms and society are leading us to an era of convergence, where everything looks the same, and “AI makes it easier to make it more the same.” Is”. He gave some pointers on how people can create different brands, but he also talked about “the fight against AI, against apathy and against algorithms.”
The next talk consisted of a panel, where the discussion quickly turned to AI, and the feeling was that creators shouldn’t fight the technology, but rather embrace it as an AI art tool, as long as they know what to do. How to use it properly
Of Barcelona takes place at the Barcelona Design Museum. (Image credit: Of Barcelona)
Visual artist Joshua Davies said he was: “all for AI” and likened the AI revolution to “how an artist felt when the cameras showed up”. He said it has “so much potential as a tool,” and admitted he’s also training AI to do his job.
Director Jody Duhamel said they use AI for brainstorming. “For the mind, Midgerine is the go-to tool,” said Julian Walley. “Even though what it produces is 95 percent bad.”
In addition to the results being bad from an artistic point of view, digital fashion artist Steffi Fung warns that you need to be careful when writing your cue, as the results “can be stereotypical”. He likened AI to social media, where algorithms know what you like and therefore show you the same things over and over again. In terms of inspiration, “don’t just focus on AI,” he said. “Take inspiration from the outside too.”
Creative Company Book’s Vincent Lemmers agreed that creatives should use many tools. “Don’t stick to one thing,” he said. “AI shouldn’t just be something you do.”
Still worried that AI will take your job? “If you have the mindset that everything is going to screw you up, you’re in the wrong industry,” Joshua said. “You shouldn’t be afraid of AI.”
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Stephen Siegmeister and Ben Talon in conversation (Image credit: Future)
A few hours later, graphic designer Stephen Segmeister touched on AI at the end of his conversation with Ben Talon, an illustrator. “Ultimately, we’ll do a lot with AI,” Sagmeister said, “but we’ll have to take care of side effects in the future.” Sagmeister wasn’t pessimistic though, saying that if he had a time machine he would want to travel to the future. “50-70 years from now will be mind-blowing.” Indeed, who knows what we will do with AI then.
