Although, so far, the Galaxy S24 series is the only one with access to Samsung’s latest Galaxy AI features, AI (artificial intelligence) has been around for years. And chances are your old Galaxy phone, even a mid-range one, has been using the power of ML (machine learning) and AI all this time – just not. Galaxy A.I.
What do we mean by this? Well, Samsung doesn’t actually refer to Galaxy AI as “artificial intelligence” but as “advanced intelligence.” It seems arbitrary, and it’s tempting to just label it as a marketing gimmick more than anything else, but there could be a bigger reason behind Samsung’s naming scheme.
You see, Samsung heavily advertised artificial intelligence for its phones years ago. Check out this old Galaxy A52 and A72 video that showcases “AI power saving” among other things.
You’re probably starting to see why Samsung wants to differentiate between AI and Galaxy AI. The key difference is that older AI or ML (machine learning) systems worked exclusively in the background to automate things based on user behavior.
You had, and still have, things like AI power saving, aka adaptive power saving, Bixby, and modes and routines that use AI/ML tricks to learn from your usage patterns.
Galaxy AI, on the other hand, doesn’t care about your usage patterns but harnesses the power of artificial intelligence, machine learning, and big language models to deliver new features that Galaxy phones come with. Users can interact directly with: generative things like edit gallery app, generative wallpapers, live translate for phone calls, chat assist, and more.
Overall, this may be why Samsung stuck the “Galaxy” brand before “AI” and used the term “Advanced Intelligence” instead of calling it “Galaxy Advanced Intelligence”. Perhaps this is not because the AI’s credibility is shaky, but rather to inform users that this new Galaxy AI is quite different from the original AI systems. Samsung has already touted AI for older phones in the past, and when it came time to launch the Galaxy S24, it probably didn’t want to sound like it was flogging a dead horse when it did. had something new to show. .
So, is it all just marketing in the end? That’s almost always the case, but at least this time, Samsung’s strategy makes a little more sense from a practical standpoint. It’s just all flash and no substance. Galaxy AI is technologically new, and it makes sense for Samsung to want to tell consumers that it’s unlike any AI system that’s come before.