Artificial intelligence and its convergence with blockchain technology were hot topics at the annual VanEck Blockchain Conference in Los Angeles. of the Tom BlueProject Kyzen Creator of the 3D avatar and game platform — Proof of Authenticity is the perfect first use case, especially in the face of AI-generated deepfakes.
“I think [AI deepfakes] It’s going to increase dramatically in 2024 as we head into the election — I don’t think people realize how serious it’s going to get,” Blue said. Decrypt, referring to a recent AI-generated deepfake scam that impersonated MicroStrategy’s Michael Saylor. “Getting some kind of AI-based watermarking or putting these things on the blockchain so you have proof of authenticity, that’s going to be absolutely critical.”
The threat of AI-generated deepfakes has grown to such an extent that the Biden administration said in February it plans to tag authentic content with digital watermarks and cryptography to fight disinformation.
A web 3 game developer and wellness entrepreneur, Blue co-founded Impact Theory with his wife Lisa in 2016 before selling it to Quest Nutrition for $1 billion. The Impact Theory YouTube channel boasts over 4 million subscribers.
Impact Theory sold “Founders Keys” NFT in December 2021 as a way to raise funds in exchange for shares in the company. The firm was sued by the Securities and Exchange Commission (SEC) last August, settling with the regulatory agency by paying a $6 million fine and burning the keys.
Meanwhile, Bileu introduced Project Kyzen, a digital platform for developing game features and digital avatars in a 3D world. The project team includes former executives from Riot Games, Disney and Bank of America.
Since the launch of OpenAI’s GPT-4 last year, developers of generative AI models have been plagued by accusations of plagiarism and copyright infringement.
gave The New York Times sued OpenAI in December for copyright infringement, claiming that millions of the outlet’s articles were used to train AI models without permission. In January, OpenAI pushed back. Times It has been claimed that the news outlet has developed its AI prompts to produce the most damaging evidence possible.
Proving who created a piece of information and locating where it is would help in such a dispute, Blue said.
“I thought blockchain would be adopted more quickly for this purpose,” he said. “But I think people are becoming wary of how fast AI is moving.”
Proving ownership is where incorporating blockchain technology as a digital ledger can be very useful, he said.
“It would certainly help in the virtual world that you could take something — just like you could take something as proof of humanity — if you had a rights management system that plugged into the blockchain. If so, you can provide proof of copyright ownership,” he said. “On a longer timeline, I think it will be incredibly useful.”
Bilyeu also suggested blockchain to create fear, to ensure that the value of digital assets is preserved and to bridge the gap between the physical and virtual realms.
“You actually know how many things are there, you know where they are, and who owns them,” he said.